Where is all this happening?

The short answer is in at least 70 countries around the world. The same Energy Information Administration report that forecasts a doubling of electricity consumption by 2030 emphasises that the rate of growth of consumption will be far higher in non-OECD countries than in OECD members. The difference of course, is attributable to the relative maturity of OECD nations generation and transmission infrastructure compared with the requirement for new basic infrastructure to satisfy the enormous appetite for electricity in developing nations. This will result in a demand growth rate of approximately 3.5% per year in non-OECD nations compared with just 1.3% in OECD countries. In parallel with the likely growth scenario, many nations are also developing government policies to support the installation of renewable energy sources, although China will still rely very heavily on fossil fuels, particularly coal, for many years to come. Nevertheless, the combination of strong demand growth and increasing incentive to “go green” means that there will be a buoyant market for new technologies, all of which of course will require cables. Furthermore, whilst very many countries now have renewable energy generation in some form, the exact type used often depends to some extent on the local conditions in each region. Northern Europe, for instance, is ideally situated for the installation of offshore wind farms, with shallow waters around the coasts and dependable wind. Southern Europe and parts of North East Asia are exploiting solar PV, and, whilst not a driver for cable usage, China has an estimated 75% of the additions to world market for solar rooftop energy (hot water) collectors.