There is no doubt that the competition to copper from alternative materials and technologies exists. The International Copper Association is proactively defending (but mostly growing) existing markets, while at the same time creating new opportunities through product and market development, in collaboration with some 40 individual (global and local) members of the W&C industry. ICA programs benefit the W&C industry and there is a case for an even stronger collaboration between the two industries at the individual company level.
Copper delivers unique value – it is the best conductor of heat and electricity among commercial metals, easy to fabricate, corrosion resistant, eminently recyclable and contributes to sustainable energy and energy efficiency.